How to Start a Perfume Business
Be it a marriage ceremony, a social gathering, a party or a night club, many times you get highlighted not because of your style and dressing sense, but because of your perfume. Wherever you pass, the faint smell of your perfume behind you distracts people for a moment. By the way, in the market you will find perfumes ranging from 50 to ₹ 100 to thousands of dollars. So perfume, scent or perfume are all the same things, the only difference is in the name.
Importance of perfume
Their job is to make your personality smell good, however their work is not limited to this only; there are many products and cosmetics where they are used like incense sticks, soap, shampoo, candle, room freshener, talcum powder, beauty cream, rose water. If you want to start homemade perfume work, then today’s case study article is dedicated to this. So come on, let us go on this fragrant journey.
Market Share and Trends
First of all, let’s talk about market share. When it comes to fragrance, people in India are most impressed by deodorants, followed by perfumes. As far as affordability is concerned, people can afford deodorants more. As for perfumes, it is always advertised as a premium product, and deodorants as a regular product. That’s why its market is higher in comparison to perfumes. Apart from all this, perfume is one such thing that will hardly ever become old, even in today’s modern era, there are people who use perfumes only at special locations. If you are fond of perfumes, then you must have heard the name of Arabian brand Ajmal, it also has its own customer base, so there is a market for everything, you just need to know how to reach your customers. Talking about the Indian fragrance market, its value was around 67 billion in 2019, and with a growth of about 16% every year, it will reach 140 billion by 2025, so coming into this industry can be a profitable deal for you.
Skills of making perfume
Now here we talk about the skill of perfume making; whenever you hear about a new kind of work or think of starting it, the most important thing is to learn the nuances of that work, because your success or failure depends to a great extent on how much knowledge you have about the work. That is why if you are going to make perfume, it will be better if you take professional training for it; if there is any institute or any company offering training programs, then enroll yourself in it, and now let us also talk about training. If you search on Google, you will find many such names from where you can learn the work of perfume making; some of them are: Mamta Creations, Forever Fragrances, Perfumery A Beginners Workshop in Bangalore, Modern Mike’s School and Pulse Hobby Classes.
So you can research about them in more detail. Apart from this, if you go to the website of National Skill India Mission, then here also you will get a lot of information about perfume making. By the way, if you want to become an expert in this field, then you must be a science student, yes, if you have a degree in chemistry, then it will be very easy to understand the perfume industry, because making perfume is like making a new formula. Which thing has to be mixed with what in what quantity, this is possible only with the knowledge of chemistry; it is possible that if you get a job offer in a big company, then they will also check your professional degree.
Well, there are some institutes in India which offer studies in perfumery, like Mumbai University and Institute of Chemical Technology Mumbai, you can do a course of Masters in Perfumery and Flowers Technology, apart from these, you can do a one year Technology Development Program in Aroma Management at Fragrance and Flower Development Center i.e. FFDC Kannauj Uttar Pradesh. Also, students with chemistry and non-chemistry background can also join the course of PG in Aroma Technology, which is offered in collaboration with FFDC and Forest Research Institute Dehradun. You can get more information from their website.
advancing a business idea
Now that we have talked about studies, let us again talk about taking the business idea forward; after studies, its practice is very important. What kind of perfumes will you bring in the market? Will people like a new kind of fragrance or not? You will know this only after experimenting. That is why you should develop your product yourself; bring raw materials; necessary chemicals, perfume bottles and different types of perfume items which you will mix to make your product, then try it on people and also take their feedback; only then you will know how successful your own formula is, because the principle of every business is to know its market. Therefore, you will have to do some market research, find out what kind of product people like, what kind of fragrances are trending, meet people and start reading research papers; these will definitely help you.
Business Plan
After this, it will be the turn to make your own business plan, whether your business will be large or small scale, how much will you invest, will you do domestic business or go international or launch your own brand, what will be the price of the product, what will be the manpower strength, from where will you get the raw materials; there are many such factors on which an entrepreneur has to think. If you have a business, then you will also have to think about the brand name or the name of the company, so think of a unique name, because while registering the business you will need a name that is not already registered. So brother, the name of the company should be such that it endorses your business, which is easy to speak, whose spelling is easy and which can be easily found on social media or internet. Whenever we give a business idea, then in its case study we tell that you should make your business legal, that is, it will be better to get it registered in Private Limited, Limited Loyalty Partnership, One Person Company or MSME. If you get registered in MSME, you can get subsidy from the government or you can also get financial help.
Team and advertising
Now if you have a business, you will have to maintain accounts too, right? For this you will need a team, if you go in a professional way then you will have to look after things like software, internet and automatic machines, skilled experts from the perfume industry, sales and marketing team, printing packaging. The better you manage these, the better your business will grow, and now let’s talk about advertising which is a very common thing, but important. That is why you can also move forward with social media marketing, advertising and tie-ups to reach your business product to the people. For this you can keep a separate budget, although many people feel that money is being wasted in advertising, but you do not know where you are reaching; it is possible that you may find an investor, a wholesaler or a distributor, some business inquiry may come, which you can never do alone, right?
Online Store
Now let’s talk about online store, which will help in growing your business. Therefore, along with traditional store, showroom or retail shop, you can also go to online store, for this you can get your own website made and get it promoted for paid, or you can buy space for online store on Amazon, Flipkart, Mantra or any outfit brand’s website. You will easily get this facility with a nominal fee; if you go to Amazon.in, you will get the option of Sell on Amazon, there you can sell your product online by completing the necessary formalities. When you enter any field, explore it well, keep increasing your knowledge; this will help you in moving forward, for example, if we talk about Indian perfume industry, then Kannauj of Uttar Pradesh is called the Perfume Capital of India. You will find many documentaries on Kannauj, watch and read them, if possible you can visit Kannauj once, meet the people who have been doing this work for generations, and if you get a chance to learn the work then learn the intricacies of perfume making. By the way, if you search Perfume Capital of India on Google, you will also find an article by National Geographic. Apart from this, in the beginning of the article we had said that perfumes are not only used in the fragrance industry, but also in many sectors like cosmetics, aroma, soap, shampoo, body care products, hair oils, that is why you can grow your business as a supplier.
So how did you like this information, this article , do share it by writing in the comment box, do tell us how you liked the hard work of our entire team and still if you have any questions, then please do write, we will try to bring the answer to your question as soon as possible through the article .
